Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
It is a method to solve challenges and to generate innovative solutions, based on a user-centered approach with a multi-disciplinary team.
Design Thinking Process:
From sustained use of design thinking, it’ll become your competitive advantage.
The benefits and value in implementing design thinking is both tangible and sustainable, resulting in a significant ROI. It builds a culture of integration and interaction between silos, using “and” rather than “versus”.
“Innovation doesn’t require large volumes of information, but it requires people who know your business and customer … Design thinking is a lifestyle commitment. It doesn’t happen overnight, it takes years. And it comes from top down and bottom up.”
Neil ran his first SAP transformation programme in his early twenties. He spent the next 16 years working both client side and for various consultancies running numerous SAP programmes. After successfully completing over 15 full lifecycles he took a senior leadership/board position and his work moved onto creating the same success for others.